What Makes Content Marketing Different
Content marketing is a common term when you hear about advertising online. It is gradually getting known and being used by various brands, either well established ones or up and coming new ones. It is used primarily on the online platforms but native marketing still exists. Some companies use both of them to get the best out of everything and others try to choose one best for their business. Let us take a closer look at what they really are and what makes content marketing different.
Native marketing has first been here even before content marketing has been discovered. It has been already proven that it can really help out companies to succeed. This kind of marketing’s main goal is to make sure that people know the brand. They raise awareness about what the brand is to the public through various methods such as the use of social media. This works by increasing the site traffic and making sure that people talk about it through social media. It usually needs just one publishing partner to publish the brand and drive awareness to it. It can be pricy depending on the publishing partner and many people would consider it as an ad.
Content marketing also has the goal to raise awareness of the brand through the use of search engines. It helps brands to rank first in search engines so that people can easily see them. It may also help people looking for a certain product to change brands because they got curious due to the ranking of search engine results. In order for this to happen, the best content marketing agencies should increase the number of leads as well as the links to your brand. It can also do its goal by making sure that the social shares it receives are high. Most of the content marketing isn’t done on just a single site. Multiple publishers provide a story or a content that raises the organic ranking of the brand. This type of marketing doesn’t produce quick results and it requires time for it to flourish.
Content Marketing Formats
Content marketing can come in various forms but the most common form clients want from marketing companies are articles followed by infographics. There is a higher rate of success for clients to achieve their goals from stories or articles created and so this is what they are most likely to ask. The expenses in hiring a content marketing company varies but you have to make sure that whoever you choose will surely be able to work with the budget you provide. Just make sure that you provide enough or else you would also just be wasting your money.
As compared to native marketing, you will find that content marketing costs less and is really great for small startup brands. Native marketing can cause hundreds of thousands of dollars especially if you partner with the top publishers like TIME magazine, and many others. Be sure to also know your target market so that you can select a partner publisher that would yield positive results.